Audio vs text: the rise of podcasts & audiob…

On The Bill Simmons Podcast this month, author Malcolm Gladwell said something that startled me: the audiobook version of his latest book, Talking to Strangers, was outselling the hard cover after the first week on sale. He mentioned this was also happening with the books of Jordan Peterson, a middle-aged self help author who’s become enormously popular with younger generations due to his YouTube channel and podcast.

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