ESPN airballs its NBA live stream (Cybercult…

Tags: audience development; online marketing; tv; streaming; espn; twitch It’s the NBA Finals and ESPN is looking for ways to entice teens to watch it. For Game 2, which screened today my time, ESPN did a special broadcast aimed at the 12 to 17 year old market. Called ‘Full Court Press’, it was a cartoon-enhanced live stream of the game available only on the ESPN app.

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